Marthélize Tredoux: Is the SA wine industry too segmented?

We came. We listened. But where does that leave us in terms of innovation? That’s the question I have been asking myself after the WineLands “Igniting Innovation” seminar last week. Before we get into that, a quick overview of the day’s speakers and discussions, to create some context. Both key-note speakers were superb. Dr. Morné […]

September 27, 2016
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: A little less conversation, a little more action

Innovate (verb): Make changes in something established, especially by introducing new methods, ideas or products. In about two weeks’ time, representatives from all walks of the wine industry will descend upon Spier for this year’s Adams & Adams Wineland Seminar. The 2016 topic is “Igniting Innovation”. As per the introduction on the website: “This year’s…seminar […]

September 9, 2016
by Marthelize Tredoux
with 1 Comment

Marthélize Tredoux: On SA wine’s aversion to change

Today, I am going to make an observation, elaborate about it a little bit and then I am going to leave the floor open to you. I want you to prove my observation wrong. To tell me I’m mad. Blind. Living on another planet. I want you show me that the slices of the industry […]

August 25, 2016
by Marthelize Tredoux
with 8 Comments

Marthélize Tredoux: Back to basics

There’s a real danger to regularly writing opinion pieces about the ins and outs of wine and the industry. The risk is that pointing out problems becomes too easy, while remaining light on suggesting solutions. Opinions are all well and good, and exchanging them sparks conversations that eventually help us figure out how to move […]

July 22, 2016
by Marthelize Tredoux
with 1 Comment

Marthélize Tredoux: More on wine gimmicks

My previous post touched on how gullible the wine industry (and wine consumer) can be when it comes to gimmicks, tricks and ploys dressed up some groundbreaking new product (see here). The best example of that was the Spanish blue wine craze that hit the internet recently. On reflection, I actually want to retract using […]

July 8, 2016
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Blue wine and other gimmicks

Blue wine. That’s the latest craze. Or trend. Or gimmick. Call it what you will. It is exactly what it sounds like – wine that is actually blue. It’s made by Spanish wine company Gik, who collaborated with the University of Basque Country and the Azti Tecnecalia food research team to produce the blue wine […]

June 24, 2016
by Marthelize Tredoux
with 1 Comment

Marthélize Tredoux: SA wine needs a fair price both here and abroad but is it possible?

I can’t resist jumping on a good bandwagon, so let me jump on this recent one with gleeful abandon: A bargain wine from a mystery producer raked in a bucket full of awards at the Old Mutual Trophy Wine Show causing many wine snobs to wrinkle their noses in disgust. Walking away as the most […]

June 8, 2016
by Marthelize Tredoux
with 14 Comments

Marthélize Tredoux: What SA wine needs to do to crack the American market

There has been some introspection in recent opinion pieces on this site around South African wine in international markets – both on how the world sees us as well as our actual performance (see here and here). Nutshell version: our wines are consistently getting great recognition from international critics (Tim Atkin, Neal Martin, Jancis Robinson […]

May 26, 2016
by Marthelize Tredoux
with 2 Comments
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Wine magazine was published from October 1993 until September 2011 & now lives on in digital form as Winemag.co.za. We cover everything to do with SA fine wine.

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