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Marthelize Tredoux

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Marthélize Tredoux: Is the wine industry getting the most out of...

Let’s talk about information overload. The internet as we know it (via the World Wide Web) has been with us for 28 years. The growth...

Marthélize Tredoux: On the state of SA wine writing

Some days, sitting down to write about wine is infuriatingly frustrating. Bang-your-head-on-the-desk type frustrating. I should be more specific though: the type of writing...

Marthélize Tredoux: Is wine tasting essentially pointless?

Yes, I know which platform I’m writing for. No, I haven’t had too much wine. Yes, I am serious about this topic. In the last...

Marthélize Tredoux: Why genetic engineering is not all bad

My previous post on pesticides attracted some interest, so I wanted to follow up with simple to digest bits about the upsides of genetic...

Marthélize Tredoux: The Missing Middle

Yesterday, a piece by Michael Fridjhon was posted which neatly summed up what I’ve been tripping over for a few years now. He described...

Marthélize Tredoux: Celebrity wine – yay or nay?

This week, I was gifted a bottle of something exciting: a celebrity wine! No, not a bottle of Château Miraval (from Brangelina’s winery –...

Marthélize Tredoux: Disruption – Why so difficult?

The story of an Oregon-based winemaker who adopted an atypical strategy to market and sell one of his wine labels came to my attention...

Marthélize Tredoux: The plan for 2017

New Year, New You! Oh, no. Wait. Wrong audience. New Year, New Wine? Nope. That doesn’t make sense. Never mind. It’s 2017. Harvest has...