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Marthelize Tredoux

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Marthélize Tredoux: Back to basics

There’s a real danger to regularly writing opinion pieces about the ins and outs of wine and the industry. The risk is that pointing...

Marthélize Tredoux: More on wine gimmicks

My previous post touched on how gullible the wine industry (and wine consumer) can be when it comes to gimmicks, tricks and ploys dressed...

Marthélize Tredoux: Blue wine and other gimmicks

Blue wine. That’s the latest craze. Or trend. Or gimmick. Call it what you will. It is exactly what it sounds like - wine...

Marthélize Tredoux: SA wine needs a fair price both here and...

I can’t resist jumping on a good bandwagon, so let me jump on this recent one with gleeful abandon: A bargain wine from a...

Marthélize Tredoux: What SA wine needs to do to crack the...

There has been some introspection in recent opinion pieces on this site around South African wine in international markets - both on how the...

Marthélize Tredoux: On food, copyright and trademarks

A recent back-and-forth on Twitter between some winos and chef-types (see here) piqued my interest around the issue of protecting food (and, specifically signature...

Marthélize Tredoux: SA wine needs to boost its sex appeal

In January of this year, our industry was told point blank that as far as the world is concerned, our image isn’t sexy. Brand...

Marthélize Tredoux: Wine and the greater fool theory

I am a bit of a series nut. I’ll watch just about anything. And oddly, despite the fact that real politics bores me to...