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Marthelize Tredoux

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Marthélize Tredoux: A little less conversation, a little more action

Innovate (verb): Make changes in something established, especially by introducing new methods, ideas or products. In about two weeks’ time, representatives from all walks of...

Marthélize Tredoux: On SA wine’s aversion to change

Today, I am going to make an observation, elaborate about it a little bit and then I am going to leave the floor open...

Marthélize Tredoux: Back to basics

There’s a real danger to regularly writing opinion pieces about the ins and outs of wine and the industry. The risk is that pointing...

Marthélize Tredoux: More on wine gimmicks

My previous post touched on how gullible the wine industry (and wine consumer) can be when it comes to gimmicks, tricks and ploys dressed...

Marthélize Tredoux: Blue wine and other gimmicks

Blue wine. That’s the latest craze. Or trend. Or gimmick. Call it what you will. It is exactly what it sounds like - wine...

Marthélize Tredoux: SA wine needs a fair price both here and...

I can’t resist jumping on a good bandwagon, so let me jump on this recent one with gleeful abandon: A bargain wine from a...

Marthélize Tredoux: What SA wine needs to do to crack the...

There has been some introspection in recent opinion pieces on this site around South African wine in international markets - both on how the...

Marthélize Tredoux: On food, copyright and trademarks

A recent back-and-forth on Twitter between some winos and chef-types (see here) piqued my interest around the issue of protecting food (and, specifically signature...