Marthèlize Tredoux: Terroir – part science, part black magic

Terroir. A familiar term to anyone even remotely interested in wine but one with a seemingly fluid, unfixed definition, depending on context or who you’re asking. Originally limited to the Old World, terroir is now recognised across most – if not all – wine producing regions and the concept has extended into other agricultural products […]

April 8, 2015
by Marthelize Tredoux
with 3 Comments

Marthèlize Tredoux: Blegging – The rise of online advertorial

Blogging. Practically unheard of 20 years ago. Now every Tom, Dick and Jane has their own blog. The masses have taken to populating the internet with their every thought, on every imaginable (and unimaginable) topic, from “dear diary” blogs to business, science and – arguably most widely read – lifestyle. Lifestyle blogging in particular has […]

March 25, 2015
by Marthelize Tredoux
with 2 Comments

Marthèlize Tredoux: Time to insist on the blindfold?

I suppose at least one part of being a wine writer is to pontificate about why wine is such a widely adored tipple and at the same time filled with hotly debated topics. Any industry around any product will have any number of contested issues, but they’re often obscure or technical (I’ve never been consumed […]

March 12, 2015
by Marthelize Tredoux
with 17 Comments

Marthèlize Tredoux: Who drinks wine?

Serious question. Who drinks wine? And why should we care? To be fair, it’s a complex question. I consulted the oracle of Google and came across surprisingly few straightforward answers. Those I did find were excruciatingly dry and eye-wateringly boring: market studies, analysis of market studies, and summaries of analysis of market studies. Useful information, […]

February 25, 2015
by Marthelize Tredoux
with 2 Comments
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Wine magazine was published from October 1993 until September 2011 & now lives on in digital form as Winemag.co.za. We cover everything to do with SA fine wine.

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