Marthélize Tredoux: Can SA wine’s image be fixed?

I like the term “truth bomb”. Dropping a truth bomb is so deliciously satisfying. It should completely floor  everyone within the blast radius with sheer veracity and enlightenment. Writing about the wine industry is like searching for a cache of truth bombs to hurl. I’ll tell you this for free – they’re bloody hard to […]

July 20, 2017
by Marthelize Tredoux
with 4 Comments

Marthélize Tredoux: Why wine?

Last week I had the opportunity to visit Stellenbosch restaurant Overture for the first time. Let’s just say that it confirmed Bertus Basson’s growing reputation as a culinary superhero. I had such a thoroughly enjoyable experience, I even considered starting a new blog to gush about it. Obviously, I didn’t – by the end of […]

July 6, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: How well are hashtags being used in wine social media?

The humble hashtag – affectionately remembered by some as the number or pound sign – has successfully infiltrated just about every online social space (fun fact: the symbol itself is actually called an octothorpe – isn’t that catchy?). If you’re somehow completely unfamiliar with what a hashtag is or what it does, just know that […]

June 19, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Is the wine industry getting the most out of social media?

Let’s talk about information overload. The internet as we know it (via the World Wide Web) has been with us for 28 years. The growth of the internet itself over a period as short as the last five years is staggering: Internet users have grown by 82% (1.7 billion people, or approaching 1 million new […]

May 29, 2017
by Marthelize Tredoux
with 2 Comments

Marthélize Tredoux: On the state of SA wine writing

Some days, sitting down to write about wine is infuriatingly frustrating. Bang-your-head-on-the-desk type frustrating. I should be more specific though: the type of writing I do here can be frustrating. I’ve been taking a look at who’s writing about wine in South Africa: what they’re writing about, where it’s being published, who’s reading it and […]

May 11, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Is wine tasting essentially pointless?

Yes, I know which platform I’m writing for. No, I haven’t had too much wine. Yes, I am serious about this topic. In the last week, I’ve had two interactions relating to wine assessment that got me questioning the intrinsic value of the exercise where it involves an impressive and/or annoying descriptive tasting note. I […]

April 19, 2017
by Marthelize Tredoux
with 4 Comments

Marthélize Tredoux: Why genetic engineering is not all bad

My previous post on pesticides attracted some interest, so I wanted to follow up with simple to digest bits about the upsides of genetic engineering. I’ll tie it back to why it might eventually be a critical technology for application in the vineyards too (since this is WineMag). Pass the smelling salts for everyone who […]

April 3, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: The science behind herbicides and pesticides

This week I want everyone to buckle up for a quick science lesson. In the conventional versus organic farming debate, I keep seeing basic terms used, abused and misappropriated – more often than not to push an agenda. So for the sake of all that is accurate (and by extension to me as a scientist, […]

March 10, 2017
by Christian
with 8 Comments
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Wine magazine was published from October 1993 until September 2011 & now lives on in digital form as Winemag.co.za. We cover everything to do with SA fine wine.

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