Entries for the fourth annual Wine Label Design Awards and the inaugural Beer Label Design Awards are now open. The awards are proudly sponsored by self-adhesive label supplier Rotolabel and are convened by Winemag.co.za – Wine magazine was published from 1993 until 2011 and now lives on in digital form. Cape Town advertising and design studio At Pace designed the logo and other collateral material.
The motivation for the competition is to reward outstanding design as an influence on wine and beer purchases. Only wines and beers produced in South Africa may be entered.
Wines will be judged in four categories: 1) R80 a bottle and under; 2) over R80 a bottle; 3) R500 a bottle and over and 4) labels forming a series – no price constraints. Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication. An entry fee depending on category applies.
Wines and beers must be commercially available and the minimum stock requirement is 100 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
The deadline for entry is 15 February. After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a “People’s Choice” winner for both wine and beer. The award ceremony takes place on 14 March.
To enter, CLICK HERE.
For further information, contact Jacqueline Lahoud on 083 654 7721 or send an email to email@example.com.
To view last year’s results, CLICK HERE.