Wines of South Africa, the not-for-profit industry organisation which promotes the exports of all South African wine, has announced the appointment of a new CEO. She is global marketing specialist Siobhan Thompson, who succeeds Su Birch with effect from November.
Birch will remain until the end of the year to ensure a smooth handover, before moving into the private sector, after 13 years as WOSA CEO.
Thompson has been Distell’s global head of marketing for Amarula and the company’s other liqueur brands since 2010.
She was previously Distell’s group general marketing manager for brandies and cognac, including Bisquit. She also worked for several years marketing the company’s sparkling wines. Before joining Distell in 2001, she was responsible for the UCT Graduate School of Business marketing and public relations.
Her extensive experience includes marketing fast moving consumer goods, as well as cosmetics. She began her working career in market research, first for Research Surveys and then Nielsens.
She holds a B Tech in Marketing and has completed the Manchester Business School’s Advanced Marketing Strategy programme.