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Marthelize Tredoux

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Marthélize Tredoux: Why we drink what we drink

It has been quite a long and trying year, so instead of picking a fight or moaning about who did or didn’t do something...

Marthélize Tredoux: Picking apart price

Let’s face it: it was inevitable that I would sit down and hurl my R0.02 at the latest wine industry windup. Two local winemakers...

Marthélize Tredoux: Are Platter’s ratings a boon or a bane?

I usually refrain from jumping on bandwagons and simply throwing my opinion onto an already sizable pile, but today I’m going to make an...

Marthélize Tredoux: On creativity and courage

At the recent WineLand/Adams&Adams Seminar, the theme was “Leader of the Pack”. I’ve loosely covered the run-up to the day previously (see here) and...

Marthélize Tredoux: Breakfast with Distell

This week, I along with some other wine media and industry members cracked an invite to have a sit-down with the head honchos at...

Marthélize Tredoux: Some skepticism about “influencers”

Plunged into doing a bit of research on how digital marketing is being used in wine, I keep coming across a word that is...

Marthélize Tredoux: Less talk and more action required to move SA...

“South Africa has been the next big thing for a frustratingly long time, without ever reaching its full potential.” This sentence is part of the...

Marthélize Tredoux: Can SA wine’s image be fixed?

I like the term “truth bomb”. Dropping a truth bomb is so deliciously satisfying. It should completely floor  everyone within the blast radius with...