On Friday, the 70th anniversary celebration of Douglas Green wines. Now owned by producer-wholesaler DGB,CEO Tim Hutchinson reported that the brand had become “too sterile” according to market research and so packaging underwent a make-over recently, each label now prominently proclaiming “Founded 1942” and a deliberately naïve drawing of the original Douglas Green and dog scouring the vineyards in early model Chevrolet pick-up truck.
Unfortunately, I found the wines themselves “too sterile”, even though many of them appear in current edition of the Ultra Liquors Best Value Wine Guide – the whites typically exceptionally neutral, the reds sweet and soft. The single variety wines retail for between R35 and R40 a bottle so hardly top end stuff but there’s plenty of more characterful stuff for the same price out there. Incongruously, the two blends a Chenin Blanc Sauvingon Blanc 2012 and Merlot Malbec 2011 come in even cheaper (between R25 and R30 a bottle) but to my mind make for my satisfying drinking.