Entries for the fifth annual Wine Label Design Awards and the second annual Beer Label Design Awards open early in the new year. The awards are proudly sponsored by self-adhesive label supplier Rotolabel (with UPM Raflatac and Synchron as secondary sponsors) while Winemag.co.za acts as convenor.
The motivation for the competition is to reward outstanding design as an influence on wine and beer purchases and all South African wine and beer producers as well as design studios are invited to enter by the deadline of 14 February. An entry fee depending on category applies.
A distinguished panel has been compiled as follows:
Christian Eedes, Editor, Winemag.co.za
Rebecca Constable, Product Developer for Wine, Woolworths
Franck Dangereux, Chef: The Foodbarn (for wine)
Sean Harrison, Advisor to brand consultancy Graft
Carla Kreuser, Freelance and previously creative director at The Jupiter Drawing Room (for wine)
Rudi de Wet, Rudi de Wet Studio (for beer)
Greg Gilowey, Beer Country (for beer)
Wines will be judged in four categories: 1) under R80 a bottle; 2) over R80 a bottle; 3) over R500 a bottle and 4) labels forming a series – no price constraints.
Beers will be judged in two categories: 1) single labels and 2) labels forming a series.
Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication.
Wine and beers must be commercially available and the minimum stock requirement is 50 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a “People’s choice” winner. The award ceremony takes place on 13 March.
The entry kit will be available online shortly. For further information, contact Jacqueline Lahoud on 083 654 7721 or firstname.lastname@example.org.