Yesterday an introduction to the Swartland Winery’s MySwartland campaign designed to position this cellar as central to the re-emerging district of the same name. “Swartland Winery has a reputation for as a producer of cheap ‘n cheerful quaffers. How to promote it as something more than that? We intend to position the wine within the context of the people, food, sights and sounds of the area,” says marketing consultant Ross Sleet, previously of Kleine Zalze.
In addition, two tiers of top-end wines. The first under the Winemaker’s Collection is made up of small batches of experimental lots; the second is the flagship wines under the Bush Vine label (this tier previously known as Indalo). Swartland sources grapes from some 3 000ha of vineyard and processes some 21 000 tons a year – these are small volume wines, a “barrel or two” in the case of Winemaker’s Collection, 10 000 litres each in the case of the Bush Vine wines.
Tasting notes and scores below:
Winemaker’s Collection Viognier 2010
Oxidative in style. Rather shy nose before relatively good intensity on the palate with flavours of vanilla, peach and peach kernel. Tangy acidity while a slight phenolic character lends interest.
Bush Vine Cabernet Sauvignon 2010
Super-ripe black fruit on nose and palate. Moderate acidity and relatively soft tannins make for pleasant but rather simple drinking.
Bush Vine Pinotage 2010
Very primary. Boiled sweets and overt oak on the nose. The palate is disjointed – dark fruit, tart acidity and firm tannins not in harmony.
Bush Vine Shiraz 2010
Relatively complex nose showing dark fruit, fynbos and slight reductive note. Rich and full but balanced thanks to fresh acidity.