Entries for the fifth annual Wine Label Design Awards and the second annual Beer Label Design Awards are now open. The awards are proudly sponsored by self-adhesive label supplier Rotolabel and are convened by Winemag.co.za. Secondary sponsors include UPM Raflatac and Synchron.
The motivation for the competition is to reward outstanding design as an influence on wine and beer purchases. Only wines and beers produced in South Africa may be entered.
Wines will be judged in four categories: 1) R80 a bottle and under; 2) over R80 a bottle; 3) R500 a bottle and over and 4) labels forming a series – no price constraints. Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication. An entry fee depending on category applies.
Wines and beers must be commercially available and the minimum stock requirement is 50 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
Entries are now closed. After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a “People’s Choice” winner for both wine and beer. The award ceremony takes place on 13 March.
For further information, contact Jacqueline Lahoud on 083 654 7721 or send an email to firstname.lastname@example.org.
To view last year’s Wine Label Design Awards results, click HERE.
To view last year’s Beer Label Design Awards results, click HERE.