Why the Swartland Revolution works
By Christian Eedes, 10 November 2014
The first session of the Swartland Revolution 2014 featured a presentation by 75-year-old Serge Hochar of famed Lebanese property Chateau Musar plus a tasting of six vintages of his red wines and two of his white. Prior to proceedings getting underway, Adi Badenhorst of AA Badenhorst Family Wines and session moderator, suggested that the audience was in for a “semi-religious experience” and I think a lot of what is happening in the Swartland is premised on exactly that.
300 people from all corners of the globe gathered in a tent drinking wine as a way of showing devotion to a life less ordinary? Hochar himself came up with homily that “wine was invented by God to be the link between him and humanity” while local journalist Tim James suggested that the weekend was at least in part about making connections, in order to escape the prosaic and experience greater sensuality and spirituality. In an increasingly secular world, people are looking for communion outside of a conventional place of worship and my sense is quite a lot of them find it at the Swartland Revolution…