Wine listing fees: An example of a letter to producers
By Christian Eedes, 23 February 2017
Wine listing fees charged by restaurants – at least distasteful if not outright illegal – continues unabated.
Winemag.co.za condemns the practice and urges all wine producers to resist paying them while we will also continue to expose restaurants who solicit such fees – the only way the situation is going to be addressed is to continue to bring it to the public’s attention.
Jamie’s Italian is a worldwide restaurant brand owned by celebrity chef Jamie Oliver, the first South African branch having opened in Melrose Arch, Johannesburg last year with local hospitality group Whisky Creek Brands overseeing development.
Winemag.co.za recently came into possession of a letter from Whisky Creek Brands to producers explicitly detailing their wine listing fees, available for download here: Breakdown of Costs
Asked for comment, group marketing manager Leanne van Wyk replied as follows: “Listing fees are a common practice in the restaurant industry and within the brands that I have worked for this has always been something that the wine suppliers and brand have agreed on.” To which we say: Just because everyone’s doing it, doesn’t make it right.
Read a previous guest post on the same subject here.