Pay what you want
By Christian Eedes, 11 November 2019
Are consumers willing to pay for online content? It appears that winemag.co.za readers are. Last week, we announced that in future we would only report on the outcomes of blind panel tastings, the rationale being that this is fairer to all producers and we therefore hoped to attract more entries.
The reaction was overwhelming, the vast majority of you expressing disappointment at this proposed course of action and, most encouragingly, committing to paying for content.
Consequently, we’ve had a re-think. We’ll keep sighted and blind tastings (as they serve different purposes) but we’re asking you take action TODAY to underwrite us – we recently added a contribution application to the site and you need to use it right now.
This is not a charity request. Media companies are having a tough time in general. Nobody is covering South African fine wine as timeously and with more credibility than us. We need your money to continue to get the job done. We may have to introduce a paywall but sincerely hope it does not come to that.
Our respectful suggestion is R600 a year – that’s slightly less than what you pay for a bottle of Kanonkop Paul Sauer – or R50 a month. We are aiming to raise R300 000 by the end of 2020 – help us reach that target.
To contribute, click here.
Invoice available upon request – contact email@example.com
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