Results of the Wine Label Design Awards 2016

February 24, 2016
by Christian
in News, Special Projects
with 8 Comments

Wine Label Design Awards entranceResults of the second annual Wine Label Design Awards proudly sponsored by Rotolabel were announced earlier this evening at the AVA Gallery in Cape Town.

The competition seeks to reward the best design and packaging for bottled wine made in South Africa and judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication.

A total of 50 entries were received, 17 of these emerging as finalists. Two gold awards were made, one going to Simonsig The Garland 2009 and the other to the Saboteur range from Luddite Wines.

The People’s Choice Award, meanwhile, was determined by online public voting and this went to Cavalli Warlord 2009.

For full results, download the following: Wine Label Design Awards Report

To view images of the winning labels, CLICK HERE.

To view a photo album of the awards function, CLICK HERE.

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  1. Andrew WMay 19, 2016 at 7:38 amReply

    I’m sorry but how on God’s green earth did that Beaumont label win an award? It is simplicity to the max and everything that is bland and boring in our labeling ideas. Great wine, but how you came up with that as a winner discredits your event in my mind.

    • ChristianMay 19, 2016 at 8:09 amReplyAuthor

      Minimalism – defined not by what is not there, but by the rightness of what is there.

  2. Uwe BöbsFebruary 25, 2016 at 11:27 amReply

    Fantastic awards and an important event. I however, disagree with many of these awards and would like to reason my opinion with a few views from “normal” wine buyers and drinkers. 1. A simple design (as is the Incipio 2014 or the Deetlefs Muscat dA) WILL not draw MORE PEOPLE to try and to “test” these wines and become converts. If that was the attempt, it will fail. Much more info is certainly needed on the bottle, ALSO on the front label. 2. The Back-label of a bottle IS of importance as well ! WHY was this not judged? I personally do know a bit about wine and do try different wines, but if a wine does NOT have a description, or too little (Bordeaux blend, wooded/unwooded, even single vineyards, etc) then I will be inclined NOT TO BUY IT. I would have to research it first on the web (and then probably forget about it, i.e. a buyer/convert lost). 3. I agree with the desire to have a “home-grown” type design. A design which makes you aware of the South A. roots of the wine (similarly I mostly can identify a French wine, without being able to read French). I agree with Sandile`s comment “Consumer appeal must be the drive …”

    • ChristianFebruary 25, 2016 at 1:26 pmReplyAuthor

      Hi Uwe, When judging, crucial questions that the panel asks are: “Where is the wine sold (supermarket vs restaurant ) and to whom (novice vs connoisseur)?” The two labels you mention arguably don’t have the most shelf appeal but equally aren’t intended for sale via the local green grocer (the Deetlefs costs R25 000 a bottle and comes in a ornate wooden presentation case).

      As for back labels, these most certainly were taken into consideration and there were a few wines that would have received higher honours but for the poor/inappropriate copywriting on the back lable.

  3. Sandile MkhwanaziFebruary 25, 2016 at 8:44 amReply

    Great event guys, Big up to Jax and Christian not forgetting the sponsors for another successful event. Abit unfortunate on the Grand Prix, but leaves room for designers and winemakers to engage more on their product and packaging. Consumer appeal must be the drive…Saboteur range, great on the inside and outside. Hope to see it soon on Woolies shelves.

  4. David CFebruary 24, 2016 at 7:13 pmReply

    Hi Christian, one of the judges (Sean Harrison) is the Executive Creative Director of Whitespace Creative, responsible for the winning Saboteur Range. How was this dealt with during judging?

    • ChristianFebruary 24, 2016 at 9:25 pmReplyAuthor

      Hi David C, He recused himself in this instance, and every instance that a wine from Whitespace Creative was involved. Let the record show that the firm also had entries that failed to place among the finalists let alone win medals.

      • David CFebruary 25, 2016 at 12:51 pm

        Cool. If you’re happy, I’m happy :)

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