By Christian Eedes, 21 May 2014
That businessman and politician Cyril Ramaphosa was dining at Pepenero in Mouille Point last night tells you everything you need to know as to why Bisquit Cognac view this as a “lighthouse restaurant” in terms of their marketing effort.
I was there to meet ambassadeur interntional Loïc Rakotomalala who arrived in South Africa for one of his frequent visits earlier in the day. Bisquit, owned by Distell, recently overtook Remy Martin, to become the second biggest Cognac brand in South Africa behind Hennessy.
Owned by French multinational luxury goods conglomerate LVMH, Hennessy is by far the biggest Cognac producer churning out 6 million cases a year. Bisquit, the sixth biggest, makes 150 000 cases a year. “Hennessy is a brand whereas we’re a Cognac house,” says Rakotomalala as we both tucked into Norwegian salmon and a rocket and orange salad paired with Bisquit VSOP (approximate retail price R500 a bottle).