Announcing the Label Design Awards 2020: Wine – Beer – Spirits
By Christian Eedes, 9 December 2019
Don’t miss the chance for your label to shine! Entries for the sixth annual Wine Label Design Awards, the third annual Beer Label Design Awards and now for the first time, the Spirits Label Design Awards are now open.
The awards, convened by Winemag.co.za, are proudly sponsored by self-adhesive label supplier Rotolabel, who has been associated with this initiative since inception. Last year we welcomed UPM Raflatac and Synchron as secondary sponsors and now for the first time, Kemtek|HP Indigo is in the mix. Stellenbosch design studio GR\FT is responsible for collateral material.
The motivation for the competition is to reward outstanding design as an influence on wine, beer and spirit purchases and all South African wine, beer and spirit producers as well as design studios are invited to enter by the deadline of 19 February 2020. An entry fee depending on category applies.
Judges have been appointed so as to represent the various drinks sectors as well as design – to view biographies, click here.
Wines will be judged in four categories: 1) under R80 a bottle; 2) over R80 a bottle; 3) over R500 a bottle and 4) labels forming a series – no price constraints.
Beers will be judged in two categories: 1) single labels and 2) labels forming a series.
Spirits will be judged in two categories: 1) single labels and 2) labels forming a series.
Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication. A series is defined as a sequence of products which combine so that the whole is greater than the sum of the parts.
Wine, beer and spirits must be produced in South Africa and be commercially available while the minimum stock requirement is 50 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a “People’s Choice” winner. The award ceremony takes place on 18 March 2020.
For further information, contact Jacqueline Lahoud on 083 654 7721 or send an email to firstname.lastname@example.org.