The third annual Wine Label Design Awards are proudly sponsored by self-adhesive label supplier Rotolabel and are convened by Winemag.co.za. Cape Town advertising and design studio At Pace designed the logo and other collateral material.
Labels are a vital component of product branding serving to identify ownership, show origins, describe contents and ultimately to persuade buyers. The motivation for the competition is therefore to reward outstanding design as an influence on wine purchases.
Wines will be judged in four categories: 1) R80 a bottle or under; 2) over R80 a bottle; 3) R500 a bottle or over and 4) labels forming a series – no price constraints (the definition of a series is a set of related labels that work together to communicate something greater than any one label would do on its own).
Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication.
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