De Krans Moscato Perlé 2013
By Christian Eedes, 29 October 2013
How to attract younger consumers who are not tied to the traditions that usually govern wine? De Krans in Calitzdorip has launched a Moscato Perlé 2013 – light (only 9% alcohol), sweet, softly fizzy, under screwcap and only R30 a bottle.
It’s bound to find favour with a certain sector of the market (Muscato recently overtook Sauvignon Blanc as the third most popular variety in the US behind Chardonnay and Pinot Gris/Grigio) but it’s not exactly a wine of contemplation and a score is pretty much besides the point…