Results of the Wine Label Design Awards 2019

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    Results of the fifth annual Wine Label Design Awards proudly sponsored by self-adhesive label supplier Rotolabel, with Synchron and UPM Raflatac in a secondary capacity, were announced earlier this evening at Hazendal in Stellenbsoch.

    The competition seeks to reward the best design and packaging for packaged wine made in South Africa and judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication.

    A total of 83 entries were received, 30 of those receiving awards. The Grand Prix went to The Wine Thief series of wines while The People’s Choice Award, determined by online public voting, went to Black Elephant Vintners & Co. The Honey Thief.

    For full results, download the following: WLDA 2019 Report

    To view the award winners, click here.

    The award winners will be showcased at the TOPS at SPAR Wine Show which occurs on various dates throughout the country – see programme here.

    To view a gallery of images from yesterday’s awards function, click here.

    5 COMMENTS

    1. Christian, please explain why the Sijnn White and Red labels, exactly the same, apart from the colour of White and Red, received different awards. Also I presume The Wine Thief collection is more ‘effective as a piece of communication’ on the back label? As pretty as those colours are, they tell me nothing about the wine inside. Thank you.

      • Hi Angela, The reason the the Sijnn White was awarded bronze as opposed to the Red’s silver was because the judges felt that the grey capsule was jarring – while the front label is paramount, how every other element of packaging works in conjunction is also taken into account.

        Regarding the Grand Prix, I quote from the report: “The design of the labels incorporates elements of three different 1948 Ordinance Survey maps overlaid on top of each other, these being the contour lines of the Slanghoek valley, the river systems of Bot River and the farm lines of the Paardeberg – what Mackenzie and design firm Studio Collective succeed in communicating is that he is utterly committed to terroir but in a way that is easily reproducible and hence cost-effective. The printing of the labels itself is also such as to save money while still looking premium.” The judging panel liked that this series of labels manages to be both highly decorative while simultaneously suggesting a commitment to vineyard in an abstract way.

        • Thanks for the detailed explanation, Christian; much appreciated.
          I do wonder how many consumers will similarly appreciate Wine Thief’s commitment to terroir via those labels; hopefully the wines themselves will provide clear illustration of their origin.

    2. Hi, An observation is that the Wine Label Design Awards judges appear to focus solely on the product in front of them without providing context as to how that product integrates into an existing portfolio, or contributes towards enhancing the brand. Changing this would be a tall ask, especially as the entries are often part of a much bigger portfolio of brands. However, it is a personal observation aimed at strengthening this worthwhile endeavour.

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