Getwine acquires CyberCellar
By Christian Eedes, 21 August 2023
Online wine company Getwine has announced its recent acquisition of fellow online operation CyberCellar. Founded in 1998, CyberCellar is South Africa’s oldest wine e-commerce retailer. It was acquired by now defunct distributor Publik in 2019 before Southern Skies Investment Holdings run by Australian entrepreneur Andrew Douglas took it over in attempt to rescue and rehabilitate it last year, only for Southern Skies to announce its own closure in July this year.
Getwine is headquartered in the Western Cape, but chief operating officer Johan Wegner says the company’s strategic vision to expand its footprint on a national scale, with a particular focus on engaging consumers in Gauteng and KwaZulu-Natal and the acquisition of CyberCellar is seen as a natural progression toward achieving this goal.
Wegner says he wants Getwine to emerge as the “preeminent leader in South Africa’s wine e-commerce sector”. The company started in 2003 when he and his two brothers embarked on a venture of selling unlabelled wines to a community of friends and relatives.
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