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Norman Goodfellows acquires interest in Port2Port.wine

By , 18 March 2024

Liquor retailer Norman Goodfellows (NGF) has acquired a substantial interest in Port2Port.wine, South Africa’s largest online fine wine and spirits marketplace. Port2Port.wine will continue to operate as an independent brand under its current management team, headed by Nicolò Pudel.

Founded in 2015 with the backing of banking entrepreneur Michael Jordaan and Distell, Port2Port.wine offers a selection of over 2,500 products from 500 producers across over 15 countries – their Marketplace offering connecting producers, both locally and internationally, and clientele via direct shipments.

Norman Goodfellows brings to the table its logistics network, warehousing capabilities, and a broad product range, particularly in spirits. This collaboration is poised to elevate Port2Port’s spirits offering to over 1,000 products.


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