Reader funding drive – progress report
By Christian Eedes, 2 June 2020
According to Google Analytics, we had 42 288 users in May, an increase of 79% year on year, and our best month ever for traffic. We are proud of this given the generally tough trading conditions for media – we were saddened to note that both Associated Media Publishing, owners of Cosmopolitan, House & Leisure and Good Housekeeping and the magazine division of Caxton, home to such titles as Country Life and Food & Home recently shut down.
At the end of last year, we began a reader funding drive to cover some of our costs and continue to provide coverage of an industry we all care deeply about. We suggested an amount of R600 a year or R50 a month per individual with a view to achieving a total audience contribution of R300 000 per annum. To date, we’ve had some 140 people pledge their support. We are most appreciative, but we still have a long way to go to reach our above-mentioned target by the end of 2020.
To contribute, click here.
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