World wine consumption at its lowest since 1961
By Christian Eedes, 16 April 2025
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The International Vine and Wine Organisation (OIV) yesterday released statistics on production, consumption and trade from all producing and consuming nations (more than 180) to create a snapshot of the sector in the 2024 calendar year.
Key points are as follows:
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Vineyard Surface Area: Continued its decline in 2024, down 0.6% to 7.1 million hectares – the fourth consecutive year of contraction, due to removals across major regions. OIV has SA at 120,000ha, significantly more than the figure that SAWIS provides of 86,554ha.
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Wine Production: Extreme weather and disease pressure led to a historically low output of 225.8 million hectolitres – the lowest in over 60 years, down 4.8% from 2023.
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Wine Consumption: Estimated at 214.2 million hectolitres in 2024, down 3.3% year on year and, if confirmed, the lowest volume recorded since 1961 (213.6 mhl). High prices and weak demand made for a tough year, though some markets proved resilient.
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International Trade: Export volume steady at 99.8 million hectolitres, 5% below the five-year average. Value strong at €35.9 billion, with prices holding at a record €3.60/litre.
To view the presentation in full, download the following: OIV State of the World Vine and Wine Sector 2024
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Tim James | 18 April 2025
Well spotted about the vineyard size stats, Christian. A contribution to the answer is that the OIV looks at all grapes, not just wine-grapes. The latest Sawis booklet gives the wine-grape vineyard size as 87 848 ha.(2023) and the total vineyard size (including table grapes, rootstocks, currants, sultanas) as 104 652 ha. But that still leaves a big difference vis à vis the OIV numbers, and I can’t think how to rationally account for it. It’s not a simple misprint -I checked last year’s OIV publication and it is in line with this. Have you asked Sawis about it?
Kwispedoor | 17 April 2025
Where did the OIV get their South African stats from, if not from SAWIS?
Jos | 16 April 2025
At the rate the climate is changing and global governments’ ongoing unwillingness to act it’s going to be a really interesting few decades ahead for the global wine industry. Thanks to improvements in winemaking, we are still able to produce great wines, but many places will struggle in the not too distant future. It’s already difficult to get anything below 14.5% alcohol in places like Rhône.
I suppose it’s time to buy futures in the UK and Scandinavian wine market.