WOSA launches “Spectacular South Africa” campaign
By Christian Eedes, 21 May 2020
Generic export body Wines of South Africa is launching a campaign on social media to promote South African wine on a monthly basis. The overall theme for the campaign will be “Spectacular South Africa” and the intention is to create exposure across key export markets.
The campaign kicks off tomorrow, 22 May with a virtual tasting of any South African wine on Friday 22nd May 2020. Producers have been asked to create their own content and WOSA will be encouraging importers, retailers, trade and media in each market to participate with a view to highlighting the South African category.
Themes for the coming months will be:
22 May – Spectacular South Africa
20 June – Drink Chenin
24 July – Rosé
28 August – Sustainability
25 September – MCC
10 October – Pinotage
Main hashtag: #SpectacularSouthAfrica