In praise of market fragmentation
By Christian Eedes, 6 October 2015
One of the most important reasons I love wine is that, like popular music, it defies consolidation as an industry. If buying toothpaste comes down to a choice between Aquafresh, Colgate and maybe one or two others, the same is emphatically not the case when it comes to wine – over 7 000 current-release wines by more than 900 producers in South Africa alone.
A night out last with friends and we started with Saltare Brut Nature before Eendevanger Chenin Blanc 2013 and Thorne & Daughters Rocking Horse 2014 at inner-city wine bar Publik.
On to dinner at Bistrot Bizerca and is so often the case, the wine which offers best quality relative to price is out of stock – Jordan The Outlier Sauvignon Blanc 2013 in this instance. Instead, we opted for Yardstick Chardonnay 2012 followed by Raats Old Vine Chenin Blanc 2009 and Dorrance Cuvée Ameena Syrah 2011. And to think that some people can spend an entire evening drinking the same commercial lager…