The Chocolate Block 2012
By Christian Eedes, 14 March 2014
As ever with The Chocolate Block from Boekenhoutskloof, there’s nothing not to like about the 2012 vintage (R219.99 a bottle from Liquour City Claremont). A blend of 70% Shiraz, 13% Cabernet Sauvignon, 10% Grenache, 6% Cinsaut and 1% Viognier, it shows floral fragrance, red and black berries, peach and subtle spice. The acidity is moderate, the tannins fine. In a word, polished. Score: 88/100.
What is indeed remarkable about this wine is the volumes relative to the price point. 1 735 barrels proclaim the front and back label proudly (up from 15 barrels of the maiden vintage 2002) and you have to conclude money is being made here.
Take retailer’s mark-up of 40% off R220 a bottle and you have a trade price of R157. Take marketing and distribution at around 30% off that and you’re down to R120 a bottle. Allow for production costs amounting to an all-encompassing R60 a bottle and Boekenhoutskloof are clearing R60 a bottle. 1 735 barrels equates to 520 500 bottles (presuming the barrels are 225 litre) which means R31.23 million in profit.