Marthélize Tredoux: Is the wine industry getting the most out of social media?

Let’s talk about information overload. The internet as we know it (via the World Wide Web) has been with us for 28 years. The growth of the internet itself over a period as short as the last five years is staggering: Internet users have grown by 82% (1.7 billion people, or approaching 1 million new […]

May 29, 2017
by Marthelize Tredoux
with 2 Comments

Marthélize Tredoux: On the state of SA wine writing

Some days, sitting down to write about wine is infuriatingly frustrating. Bang-your-head-on-the-desk type frustrating. I should be more specific though: the type of writing I do here can be frustrating. I’ve been taking a look at who’s writing about wine in South Africa: what they’re writing about, where it’s being published, who’s reading it and […]

May 11, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Is wine tasting essentially pointless?

Yes, I know which platform I’m writing for. No, I haven’t had too much wine. Yes, I am serious about this topic. In the last week, I’ve had two interactions relating to wine assessment that got me questioning the intrinsic value of the exercise where it involves an impressive and/or annoying descriptive tasting note. I […]

April 19, 2017
by Marthelize Tredoux
with 4 Comments

Marthélize Tredoux: Why genetic engineering is not all bad

My previous post on pesticides attracted some interest, so I wanted to follow up with simple to digest bits about the upsides of genetic engineering. I’ll tie it back to why it might eventually be a critical technology for application in the vineyards too (since this is WineMag). Pass the smelling salts for everyone who […]

April 3, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: The Missing Middle

Yesterday, a piece by Michael Fridjhon was posted which neatly summed up what I’ve been tripping over for a few years now. He described two distinct faces of our wine industry, and touched on the problem of very little wine media being in play. Upon reading this last night, I dumped my planned topic for […]

February 23, 2017
by Marthelize Tredoux
with 2 Comments

Marthélize Tredoux: Celebrity wine – yay or nay?

This week, I was gifted a bottle of something exciting: a celebrity wine! No, not a bottle of Château Miraval (from Brangelina’s winery – now probably either Brad OR Angelina’s, depending on who had the best lawyer). A bottle of Caduceus Anubis 2013 made its way to me, all the way from the US of […]

February 8, 2017
by Marthelize Tredoux
with 2 Comments

Marthélize Tredoux: Disruption – Why so difficult?

The story of an Oregon-based winemaker who adopted an atypical strategy to market and sell one of his wine labels came to my attention recently. Mark Tarlov sells his Alit label directly to the consumer – completely circumventing traditional distribution in the process. Direct-to-consumer sales in itself isn’t groundbreaking, but this winemaker has taken a […]

January 26, 2017
by Marthelize Tredoux
with 2 Comments

Marthélize Tredoux: The plan for 2017

New Year, New You! Oh, no. Wait. Wrong audience. New Year, New Wine? Nope. That doesn’t make sense. Never mind. It’s 2017. Harvest has started. The game is on. I have always loved he old year/new year changeover. In reality, nothing really changes. If you are fortunate enough to take some time off (a few […]

January 12, 2017
by Marthelize Tredoux
with 0 Comments
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Wine magazine was published from October 1993 until September 2011 & now lives on in digital form as Winemag.co.za. We cover everything to do with SA fine wine.

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