Lieschen Botes to be face of Rietvallei’s John B wines
By Christian Eedes, 27 May 2011
If you’re going to use celebrity endorsement as a marketing strategy, then you could do worse than getting 25-year-old model Lieschen Botes to be the face of your brand as Robertson winery Rietvallei has done for second-label John B. I’m certainly paying more attention…
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