Marthélize Tredoux: Breakfast with Distell

This week, I along with some other wine media and industry members cracked an invite to have a sit-down with the head honchos at Distell. We had been contacted and told that SA’s largest producer-wholesaler was interested in opening up channels of communication and that they intended to make this a regular occurrence. Before we […]

September 15, 2017
by Marthelize Tredoux
with 6 Comments

Marthélize Tredoux: Some skepticism about “influencers”

Plunged into doing a bit of research on how digital marketing is being used in wine, I keep coming across a word that is slowly but thoroughly driving me nutty: “Influencer”. Not a new term, but the more I delve into it, the more I believe that it is a concept either hopelessly misunderstood or […]

September 1, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Less talk and more action required to move SA wine forward

“South Africa has been the next big thing for a frustratingly long time, without ever reaching its full potential.” This sentence is part of the introduction to the 2017 WineLand/Adams&Adams Seminar – the topic for this year being “Leader of the Pack”. The question formulated asks what will it take to finally switch SA wine […]

August 18, 2017
by Marthelize Tredoux
with 1 Comment

Marthélize Tredoux: Can SA wine’s image be fixed?

I like the term “truth bomb”. Dropping a truth bomb is so deliciously satisfying. It should completely floor  everyone within the blast radius with sheer veracity and enlightenment. Writing about the wine industry is like searching for a cache of truth bombs to hurl. I’ll tell you this for free – they’re bloody hard to […]

July 20, 2017
by Marthelize Tredoux
with 6 Comments

Marthélize Tredoux: Why wine?

Last week I had the opportunity to visit Stellenbosch restaurant Overture for the first time. Let’s just say that it confirmed Bertus Basson’s growing reputation as a culinary superhero. I had such a thoroughly enjoyable experience, I even considered starting a new blog to gush about it. Obviously, I didn’t – by the end of […]

July 6, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: How well are hashtags being used in wine social media?

The humble hashtag – affectionately remembered by some as the number or pound sign – has successfully infiltrated just about every online social space (fun fact: the symbol itself is actually called an octothorpe – isn’t that catchy?). If you’re somehow completely unfamiliar with what a hashtag is or what it does, just know that […]

June 19, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Is the wine industry getting the most out of social media?

Let’s talk about information overload. The internet as we know it (via the World Wide Web) has been with us for 28 years. The growth of the internet itself over a period as short as the last five years is staggering: Internet users have grown by 82% (1.7 billion people, or approaching 1 million new […]

May 29, 2017
by Marthelize Tredoux
with 2 Comments

Marthélize Tredoux: On the state of SA wine writing

Some days, sitting down to write about wine is infuriatingly frustrating. Bang-your-head-on-the-desk type frustrating. I should be more specific though: the type of writing I do here can be frustrating. I’ve been taking a look at who’s writing about wine in South Africa: what they’re writing about, where it’s being published, who’s reading it and […]

May 11, 2017
by Marthelize Tredoux
with 0 Comments
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Wine magazine was published from October 1993 until September 2011 & now lives on in digital form as Winemag.co.za. We cover everything to do with SA fine wine.

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