Marthélize Tredoux: Why we drink what we drink

It has been quite a long and trying year, so instead of picking a fight or moaning about who did or didn’t do something right or wrong this time, maybe today we just ramble on about wine for a bit. It is, after all, the reason we’re all here. Wine is a very divisive thing […]

December 7, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Picking apart price

Let’s face it: it was inevitable that I would sit down and hurl my R0.02 at the latest wine industry windup. Two local winemakers (pick your own adjective here: creative/ambitious/cheeky/gutsy/ridiculous/insane) just released “the.” – a 2014 Cabernet Franc at a cool R5 000 a bottle. Oh and you can only purchase it in packs of […]

November 22, 2017
by Marthelize Tredoux
with 12 Comments

Marthélize Tredoux: Are Platter’s ratings a boon or a bane?

I usually refrain from jumping on bandwagons and simply throwing my opinion onto an already sizable pile, but today I’m going to make an exception. There’s been a lot of chatter since the 2018 Platter’s Guide was launched recently, Quick review for those who have been under a rock: • 2018 Platter’s Guide was launched […]

November 8, 2017
by Marthelize Tredoux
with 11 Comments

Marthélize Tredoux: On creativity and courage

At the recent WineLand/Adams&Adams Seminar, the theme was “Leader of the Pack”. I’ve loosely covered the run-up to the day previously (see here) and while I’m going to take a pass on a detailed post-mortem, I do want focus on the one thing I took away from the day. It came from Andy Rice, who […]

September 29, 2017
by Marthelize Tredoux
with 1 Comment

Marthélize Tredoux: Breakfast with Distell

This week, I along with some other wine media and industry members cracked an invite to have a sit-down with the head honchos at Distell. We had been contacted and told that SA’s largest producer-wholesaler was interested in opening up channels of communication and that they intended to make this a regular occurrence. Before we […]

September 15, 2017
by Marthelize Tredoux
with 6 Comments

Marthélize Tredoux: Some skepticism about “influencers”

Plunged into doing a bit of research on how digital marketing is being used in wine, I keep coming across a word that is slowly but thoroughly driving me nutty: “Influencer”. Not a new term, but the more I delve into it, the more I believe that it is a concept either hopelessly misunderstood or […]

September 1, 2017
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Less talk and more action required to move SA wine forward

“South Africa has been the next big thing for a frustratingly long time, without ever reaching its full potential.” This sentence is part of the introduction to the 2017 WineLand/Adams&Adams Seminar – the topic for this year being “Leader of the Pack”. The question formulated asks what will it take to finally switch SA wine […]

August 18, 2017
by Marthelize Tredoux
with 1 Comment

Marthélize Tredoux: Can SA wine’s image be fixed?

I like the term “truth bomb”. Dropping a truth bomb is so deliciously satisfying. It should completely floor  everyone within the blast radius with sheer veracity and enlightenment. Writing about the wine industry is like searching for a cache of truth bombs to hurl. I’ll tell you this for free – they’re bloody hard to […]

July 20, 2017
by Marthelize Tredoux
with 6 Comments
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Wine magazine was published from October 1993 until September 2011 & now lives on in digital form as Winemag.co.za. We cover everything to do with SA fine wine.

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