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Marthelize Tredoux

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Marthélize Tredoux: Disruption – Why so difficult?

The story of an Oregon-based winemaker who adopted an atypical strategy to market and sell one of his wine labels came to my attention...

Marthélize Tredoux: The plan for 2017

New Year, New You! Oh, no. Wait. Wrong audience. New Year, New Wine? Nope. That doesn’t make sense. Never mind. It’s 2017. Harvest has...

Marthélize Tredoux: Closing out 2016

The end of year in sight, it would be easy to take a page out of the Grumpy Sod’s Handbook and indulge in a...

Marthélize Tredoux: On the problem of the epithet that is “female”

Because the year hasn’t been filled with enough insanity, I’d like to up the ante by poking what might turn out to be a...

Marthélize Tredoux: Is rosé really worth taking seriously?

I have previously written about my loathing-turned-loving relationship with rosé wines. And for the past few years I have genuinely loved drinking pink. I...

Marthélize Tredoux: It’s not all bad news

It feels like everyone I know is collectively suffering from that special brand of fatigue that sets in around October. End-of-year-itis. My mind keeps...

Marthélize Tredoux: Who drinks what and why?

I spend a lot of time thinking about discrepancies in the wine industry. Things I observe that seem like gaps - gaps in reasoning,...

Marthélize Tredoux: Is the SA wine industry too segmented?

We came. We listened. But where does that leave us in terms of innovation? That’s the question I have been asking myself after the...