Marthélize Tredoux: Back to basics

There’s a real danger to regularly writing opinion pieces about the ins and outs of wine and the industry. The risk is that pointing out problems becomes too easy, while remaining light on suggesting solutions. Opinions are all well and good, and exchanging them sparks conversations that eventually help us figure out how to move […]

July 22, 2016
by Marthelize Tredoux
with 1 Comment

Marthélize Tredoux: More on wine gimmicks

My previous post touched on how gullible the wine industry (and wine consumer) can be when it comes to gimmicks, tricks and ploys dressed up some groundbreaking new product (see here). The best example of that was the Spanish blue wine craze that hit the internet recently. On reflection, I actually want to retract using […]

July 8, 2016
by Marthelize Tredoux
with 0 Comments

Marthélize Tredoux: Blue wine and other gimmicks

Blue wine. That’s the latest craze. Or trend. Or gimmick. Call it what you will. It is exactly what it sounds like – wine that is actually blue. It’s made by Spanish wine company Gik, who collaborated with the University of Basque Country and the Azti Tecnecalia food research team to produce the blue wine […]

June 24, 2016
by Marthelize Tredoux
with 1 Comment

Marthélize Tredoux: SA wine needs a fair price both here and abroad but is it possible?

I can’t resist jumping on a good bandwagon, so let me jump on this recent one with gleeful abandon: A bargain wine from a mystery producer raked in a bucket full of awards at the Old Mutual Trophy Wine Show causing many wine snobs to wrinkle their noses in disgust. Walking away as the most […]

June 8, 2016
by Marthelize Tredoux
with 14 Comments

Marthélize Tredoux: What SA wine needs to do to crack the American market

There has been some introspection in recent opinion pieces on this site around South African wine in international markets – both on how the world sees us as well as our actual performance (see here and here). Nutshell version: our wines are consistently getting great recognition from international critics (Tim Atkin, Neal Martin, Jancis Robinson […]

May 26, 2016
by Marthelize Tredoux
with 2 Comments

Marthélize Tredoux: On food, copyright and trademarks

A recent back-and-forth on Twitter between some winos and chef-types (see here) piqued my interest around the issue of protecting food (and, specifically signature plating) in terms of intellectual property. The conversation began with the question of whether or not restaurants should allow customers to take pictures of dishes. This led to comments around how […]

March 23, 2016
by Marthelize Tredoux
with 4 Comments

Marthélize Tredoux: SA wine needs to boost its sex appeal

In January of this year, our industry was told point blank that as far as the world is concerned, our image isn’t sexy. Brand SA isn’t sexy. Our wines aren’t thought of as sexy. An unfortunate sentiment. But not surprising. I’ve seen what the world sees. I’ve seen what we pump out to the globe […]

March 10, 2016
by Marthelize Tredoux
with 4 Comments

Marthélize Tredoux: Wine and the greater fool theory

I am a bit of a series nut. I’ll watch just about anything. And oddly, despite the fact that real politics bores me to tears, I love a good political drama. The West Wing. House of Cards. And The Newsroom (which was strictly speaking probably not political but close enough). I binge-watched The Newsroom again […]

February 24, 2016
by Marthelize Tredoux
with 1 Comment
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Wine magazine was published from October 1993 until September 2011 & now lives on in digital form as Winemag.co.za. We cover everything to do with SA fine wine.

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