Backsberg main farm sold
By Christian Eedes, 10 December 2020
Simon Back, CEO and the fourth generation of his family to be involved in the running of Backsberg in Paarl, confirms that the main farm has been sold.
Official statement as follows:
“At Backsberg, we have a portfolio of farms and interests. We believe that for a family wine business to succeed over the long term, that it needs to evolve in keeping with a change in generations, roles, ambitions and skills. In gearing for the future, Backsberg has sold its main farm. The Backsberg wine business and brand is very important to us and we are excited to re-envision the business model in line with this change. Covid has taught us all the necessity of rethinking and reimagining, and we are using the opportunity to do just that. We remain committed to our mission of making fine wines an everyday pleasure.”
Back was not at liberty to reveal who the buyer is.