Tiny Keg Canned Wine Box
By Christian Eedes, 11 January 2024
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Tiny Keg Can Co. is a mobile canning provider for beverage companies, former Distell group CEO Richard Rushton becoming an investment partner and board member late last year.
With a view to broadening the wine-in-can category, Tiny Keg has launched a variety pack of six wines in 250ml cans.
To Tiny Keg’s credit, it has collaborated with producers with some standing in the industry rather than sourcing wine anonymously. The range is numbered from one to six, the pack consisting of:
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- Sauvignon Blanc (RJ Botha – Kleine Zalze)
- White blend (Lindile Ndzaba – Khayelitsha’s Finest Wines)
- Rose Bubbles (Alexander Grier and Rudolph Steenkamp – Salt Rock Wines)
- Rose (Adi Badenhorst and Ferran Lacruz -The Lekker Wine Kollective)
- Chenin Blanc (Ginny Povall – Botanica Wines)
- Chardonnay Bubbles (Francois Haasbroek – Renegade Wines)
The pack demonstrates Tiny Keg’s canning competency, but the offering is otherwise somewhat incoherent. Quality and style of wine differ considerably. Most frivolous is the Rose Bubbles, which is a low-alcohol perlé that bears more resemblance to alco-pop than anything else while most serious is the Chenin Blanc from Botanica, everything in between pretty average in quality. None of the wines bear a vintage and if the idea behind the pack is to cater for a wide range of tastes, then the absence of a light red is curious. Frankly, it’s a bit difficult to work out which market segment this is aimed at.
The pack costs R299.99 and is available from Mothercity Liquor – see here.
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Dieter Gugelmann | 13 January 2024
Canned wines. Where is the lifestyle? I bought a delicious wine from Cloof Estate from the Duckit Collection 2020 – Cabernet Sauvignon, Merlot, Cabernet Franc – for just R120.00 a 7.5 ml bottle. A poem for this price! What more do you want.
Christian Eedes | 15 January 2024
A single colleague commented to me that she appreciated the Tiny Keg pack because it allowed her to sample multiple wines without having to commit to buying a whole bottle. This benefit would be even more meaningful if the wines were individually available for follow-up purchase.
Kwispedoor | 11 January 2024
This works out at R50 per can, which equates to R150 per 750ml bottle. At R150 per bottle (and even quite a bit less), one can buy some pretty delicious and interesting wines. At this price point, the wines inside these cans need to grab ones attention.