OIV State of the World Wine Sector in 2025

The International Organisation of Vine and Wine (OIV) recently released its annual overview of world wine. Key trends as follows: 

Vineyard area keeps shrinking
The world’s vineyard surface has now fallen for six years in a row, down to about 7.0 million hectares in 2025 (-0.8%). Many major wine countries in both hemispheres are adjusting vineyard size to better match today’s demand.

Production: still below long-term norms
Global wine production in 2025 is estimated at 227 million hectolitres, slightly up on 2024 (+0.6%), which was unusually low. Weather continues to play a big role, with some regions hit hard and others recovering. Countries including Brazil, New Zealand, South Africa and Moldova saw a rebound after weaker 2024 harvests. Overall, production remains below historical averages.

Consumption continues to drift lower
Global wine consumption is expected to be around 208 million hectolitres in 2025, down 2.7% on 2024. This reflects long-term shifts in drinking habits in mature markets, as well as economic pressure on consumers. Some growth is still seen in places like Portugal, Brazil, Japan and parts of Eastern and Central Europe.

Trade weakens but stays significant
Global wine exports fell to 94.8 million hectolitres (-4.7%), with export value down 6.7% to €33.8 billion. Demand has softened and trade tensions and tariffs have added uncertainty. The US was notably weaker, with imports down 12% to €5.5 billion. Even so, nearly half of all wine produced globally is still traded internationally (46%).

Market broadly in balance
Despite lower consumption, the market remains relatively balanced thanks to three consecutive smaller harvests. Once industrial uses such as distillation, vinegar and spirits production are included (about 30 million hectolitres), the overall surplus in 2025 is estimated at roughly 18.7 million hectolitres.