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Marthélize Tredoux: Reflections on the London Wine Fair

Just about a month ago, I hopped on a plane to the UK for some rest, relaxation, exploration and also to pop in at...

Marthélize Tredoux: On mental health and the wine industry

The fine wine trade can be odd to work in. A microcosm, made up of overlapping disciplines, global markets and a plethora of products,...

Marthélize Tredoux: Off to the London Wine Fair

Come May, I’m putting on my big wine writer pants and catching a plane to London Town to go check out what the London...

Marthélize Tredoux: Wine and critical thinking in a time of fake...

Gather round, children. It’s time for a lesson in critical thinking. Riveting, I know. But Santa Clause is watching and if you don’t pay...

Marthélize Tredoux: Is the wine trade speaking the same language as...

An article by Richard Siddle of trade site TheBuyer.net popped onto my radar this week. In it, he questions the current language of wine...

Marthélize Tredoux: The Influencer debate – Part Deux

My previous piece (see here) seemed to churn things up in the PR/Marketing/“influencer” Twittersphere. The response was mixed, with plenty agreement, some comments about...

Marthélize Tredoux: Influencers must fall

In September 2017, I first wrote about the “influencer” phenomenon and how it relates to wine marketing (see here). Looking back, I was quite...

Marthélize Tredoux: Time to have a conversation about women in wine

I’m not sure I am the right person to be writing about this subject matter. It is at best a sensitive topic - now...